Rove Hotels and IRTH Group announced Rove Home The Greens on 1 October 2026 as the first project under a new exclusive, multi-year partnership. The development will bring around 200 residences to The Greens, an established community in Emirates Living, Dubai, with access to Sheikh Zayed Road. It is scheduled to go on sale before the end of 2026. Prices and the official payment plan have not yet been released, so now is the time to register early.
Image: IRTH Group / Rove Hotels
Key Facts
| Developer | IRTH Group (brand partner: Rove Hotels) |
|---|---|
| Location | The Greens (Emirates Living), Dubai |
| Property type | Branded residential apartments, fully furnished (as reported) |
| Unit types | Studio, 1 bedroom, 2 bedroom (as reported) |
| Homes | Around 200 |
| Starting price | To be confirmed |
| Payment plan | To be confirmed (10/40/50 reported by one portal) |
| EOI amount | To be confirmed |
| Expected handover | To be confirmed |
Image: IRTH Group / Rove Hotels
Prices and terms are indicative and may change. Request the current price list before booking.
Why It Matters
A rare new launch in The Greens. The Greens is a mature, low-rise community with homes, shops and offices already in place. New-build supply there is limited, which makes a fresh launch notable for buyers who want an established address.
A proven partnership. Rove and IRTH have worked together on three Rove Home projects and HQ by Rove, which they say account for more than 2,000 sold-out residential and commercial units in Dubai. Their first project, Rove Home Downtown, is expected to begin handover before the end of 2026.
Designed for flexible living. The companies say the project will include shared spaces for wellness, work, sport and socialising. Earlier Rove Home projects used modular units that can be combined, space-saving furniture and indoor-outdoor living, though final features for The Greens are yet to be confirmed.
On sale later this year. The project is due to go on sale before the end of 2026. Registering interest now means you can review the price list and plan as soon as they are released.
Frequently Asked Questions
When will Rove Home The Greens go on sale?
IRTH Group and Rove Hotels say it is scheduled to launch for sale before the end of 2026. An exact date has not been announced.
What is the starting price?
Prices have not yet been published.
What is the payment plan?
The official payment plan has not been announced. One portal lists a 10/40/50 plan, but this has not been confirmed by the developer.
Where is Rove Home The Greens?
The project is in The Greens, part of Emirates Living in Dubai, with access to Sheikh Zayed Road.
Register Your Interest with Luxwell Real Estate
Luxwell Real Estate can add you to our early-interest list for Rove Home The Greens and send you the price list, floor plans and payment plan as soon as they are released. Speak to our team today.
- Call: +971 50 856 2749
- WhatsApp: +971 50 856 2749
- Email: info@luxwellrealestate.com
- Website: www.luxwellrealestate.com
All figures are indicative pre-launch information and subject to change. Always verify the project's registration and escrow details with the Dubai Land Department before making any payment.
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Or contact Luxwell to register your interest.
Sources
Khaleej Times (1 Oct 2026); Zawya; Property Finder project page.
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